91社区

Mariana Duarte

CONTACT INFORMATION

Email
Office: CIS 3017

BIOGRAPHY

Mariana Loureiro Duarte is a Ph.D. student in the Department of Communication at the 91社区. She holds bachelor鈥檚 degrees in Journalism and Public Relations, a specialization in Strategic Business Management, and a master鈥檚 degree in Social Sciences.

Before joining USF, Mariana served as Head of the Press and Strategic Information Unit for the South, Southeast, and Central-West regions of the Brazilian Hospital Services Company (Empresa Brasileira de Servi莽os Hospitalares), the federal network that manages university hospitals throughout Brazil. In this leadership role, she coordinated strategic communication, institutional communication, media relations, and crisis communication across a large and complex public healthcare system.

Her master鈥檚 research examined political discourse in Brazilian television during an electoral period, reflecting her longstanding interest in the relationship between media, communication, and public discourse. Most recently, coordinating communication efforts during the catastrophic floods that struck Rio Grande do Sul, Brazil, in 2024 reinforced her commitment to understanding how organizations communicate, respond, and build resilience in the face of disasters and other complex crises.

RESEARCH AREAS

Strategic communication, crisis communication, public relations, organizational communication, disaster communication

ADVISOR

Mariaelena Bartesaghi