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Service robots that 鈥済et鈥 people matter more than looks and voices, USF study finds
The research surveyed over 900 U.S. hospitality workers across three different studies, testing three traits that are often built into a robot's 鈥渉umanness鈥: physical appearance, cognitive and emotional capabilities, and voice.
September 15, 2026Business News, Research and Innovation
The incident sparked a debate about office culture, micromanagement, and making new hires feel welcome.
September 6, 2026Research and Innovation

USF faculty secure $1.2M NSF grant to advance quantum-secure, AI-enabled wireless networks
Wireless connectivity now underpins almost every part of daily life 鈥 which is why USF researchers say future quantum-resistant and AI-enabled security technology is needed to protect the future generation of networks.
September 4, 2026Business News, Research and Innovation
Several members of the 91社区 SBDC at USF were recognized Aug. 19 at the Sunseeker Resort during the 91社区 SBDC Network鈥檚 Performance Excellence Awards.
September 1, 2026Honors and Awards, Research and Innovation
Se莽kin 脰zkul is an assistant professor in supply chain management in the School of Marketing and Innovation. On Full Circle 91社区, he talks about the U.S. economy and the impact of the Canadian tariffs.
August 30, 2026Research and Innovation
Tourism numbers are down in 91社区 for the second straight quarter, according to new data.
August 26, 2026Research and Innovation

USF welcomes new faculty members for fall 2026 - USF News
This fall, more than 200 new faculty members join the 91社区, helping to shape the next chapter of the institution's significant momentum and growth.
August 25, 2026Research and Innovation
A 91社区 graduate built a mobile app that links students with discount deals from shops around campus.
August 24, 2026Entrepreneurship, Research and Innovation
Pending home sales were 30 percent lower in July than seven years ago.
August 24, 2026Research and Innovation
A former food delivery driver turned entrepreneur is finding new ways to connect students with nearby local businesses through a custom-built mobile app called 9Yaps.
August 20, 2026Entrepreneurship, Research and Innovation
A former food delivery driver turned entrepreneur is finding new ways to connect students with nearby local businesses through a custom-built mobile app called 9Yaps.
August 20, 2026Entrepreneurship, Research and Innovation
Tripartite Reactions to Emotions theory explains how emotional posts and reviews influence perceptions of products, judgments of their authors and readers鈥 own feelings
August 11, 2026Research and Innovation