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personal financial planning conference

USF students place second in financial planning case competition

The competition, part of the 2026 Future Advisors Conference, gave personal financial planning students an opportunity to apply both technical and client鈥慺acing skills in a realistic advisory setting.

February 11, 2026Honors and Awards

While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.

February 9, 2026Research and Innovation

Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.

February 9, 2026Research and Innovation

After 41 years in business education, Irene Hurst retired last month from the USF Muma College of Business. Most recently, she served as the director of operations for the Center for Analytics and Creativity.

February 9, 2026Honors and Awards

conversational ai hospitality check-in

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds

The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

February 9, 2026Business News, Research and Innovation

In 91社区, legal betting is limited to Hard Rock's app, while illegal betting likely far exceeds legal wagers. Experts warn gambling addiction and risky betting habits are major concerns.

February 8, 2026Research and Innovation

Talent strategy follows pressure: Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside.

February 6, 2026Entrepreneurship, Research and Innovation

Stable, well-resourced firms tend to grow talent internally, while firms facing volatile workloads are more likely to hire from the outside. The USF study provides practical insights for human resources leaders, emphasizing that talent strategy should align with both long-term goals and immediate operational pressures.

February 6, 2026Entrepreneurship, Research and Innovation

Loran Jarrett, associate professor of instruction in the School of Marketing and Innovation, shares tips on having a metal credit card and advice on applying for one.

February 5, 2026Research and Innovation

Firms flush with resources tend to develop talent internally while younger firms, facing unpredictable workloads, will hire from the outside to fill their talent gap.

February 5, 2026Entrepreneurship, Research and Innovation

The two鈥慸ay competition challenges students in four core areas of modern selling鈥攏etworking, prospecting, discovery, and sales meetings鈥攚hile giving them the opportunity to engage with leading employers, faculty experts, and sales practitioners.

February 5, 2026Events

Vinik Sport & Entertainment Management team at nhl innovation competition

A winning strategy: USF鈥檚 Vinik team scores top-shelf finish in statewide NHL innovation competition

The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout 91社区.

February 4, 2026Business News, Honors and Awards

About Business News

Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.