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Older adults reported that poorly designed QR codes often led to increased mental effort, frustration, and even anger.
April 22, 2026Research and Innovation
Simple, inclusive design choices along with maintaining non-digital options can help businesses retain a high-spending demographic.
April 22, 2026Research and Innovation
The study examines how adults ages 60 to 82 experience QR code interactions in hospitality settings – and how those experiences influence their likelihood of returning.
April 22, 2026Research and Innovation
The study, published in MIS Quarterly, finds that empathetic responses from AI-powered service chatbots can unintentionally worsen customer reactions.
April 21, 2026Research and Innovation
New research digs into how QR codes can make or break the hospitality experience for older adults.
April 20, 2026Research and Innovation
USF presents 2026 Global Excellence Awards honoring international impact - USF World
Russell Clayton was recognized for his innovative use of the Virtual Global Exchange, connecting USF MBA students with peers across Europe and bringing authentic international collaboration directly into the classroom.
April 20, 2026Honors and Awards
USF study reveals chatbots with empathy can worsen customer reactions
The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.
April 20, 2026Business News, Research and Innovation
The study, published in MIS Quarterly, finds that empathetic responses from AI-powered service chatbots can unintentionally worsen customer reactions.
April 20, 2026Research and Innovation
USF interns help build new on-campus stadium — etching their names into history - USF News
USF students interning with Manhattan Construction Co. are playing hands-on roles in building the university’s new 35,000-seat on-campus stadium, contributing to everything from structural coordination to interior design.
April 16, 2026Business News
How QR codes can make or break the hospitality experience for older adults - USF News
Senior travelers hold considerable spending power in the hospitality industry. USF research shows that difficult QR code interactions can negatively impact satisfaction and repeat business.
April 16, 2026Research and Innovation
The awards recognize industry leaders shaping the future of digital business while reinforcing the business college's commitment to bridging academia and industry.
April 15, 2026Honors and Awards
Organized by the School of Information Systems, the awards recognize industry leaders shaping the future of digital business while reinforcing the business college's commitment to bridging academia and industry.
April 15, 2026Business News