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Service robots that 鈥済et鈥 people matter more than looks and voices, USF study finds
The research surveyed over 900 U.S. hospitality workers across three different studies, testing three traits that are often built into a robot's 鈥渉umanness鈥: physical appearance, cognitive and emotional capabilities, and voice.
September 15, 2026Business News, Research and Innovation
Tourism numbers are down in 91社区 for the second straight quarter, according to new data.
August 26, 2026Research and Innovation
Mastry鈥檚 Brewing Co. launched a new beer in collaboration with the 91社区 Brewing Arts program at USF St. Petersburg.
July 22, 2026Business News
As part of this summer's USF Sport Business Bootcamp, high school students toured the Tampa Bay Buccaneers' AdventHealth Training Center.
July 8, 2026Events
Muhittin Cavusoglu, a faculty member in the School of Hospitality and Sport Management, shares his expertise on the best credit cards for international travel.
June 15, 2026Research and Innovation
Seden Do臒an said the key to using AI is to give it a detailed prompt to get the best personalized results. But she said not to rely on it because it could give inaccurate replies.
June 13, 2026Research and Innovation
A panel of experts shares the best sustainability resources in the age of AI, from analyzing energy use to predicting the environmental impact of hotel operations.
June 4, 2026Research and Innovation
Seden Dogan, a faculty member in the School of Hospitality and Sport Management, shares her expertise on the best credit cards for international travel.
May 21, 2026Research and Innovation
USF graduate turns lifelong love of football into Buccaneers front-office role - USF News
Chase Cooper has joined the Buccaneers, working on the business side of football. His role doesn鈥檛 focus on wins, losses or play calls, but on the numbers that drive revenue and shape the fan experience.
May 6, 2026Business News
Bill Lombardo shares his rule-bending successes at Conversation with a CEO
Lombardo, CEO of Monin Americas, touched on corporate lessons learned, advice to young managers, and traits that everyone needs to succeed.
April 30, 2026Business News, Events
Can generative AI elevate hospitality without eroding the human touch?
Hotels, restaurants and destinations are experimenting with generative AI, from automated marketing copy to personalized travel recommendations. But in an industry built on human connection, the stakes are high.
Industry pros love AI concierges, while hotel guests have reservations
Smart AI voice concierges are increasingly being deployed for routine tasks once held by hotel front desk staff.