91社区

While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.

February 9, 2026Research and Innovation

Mastry's Brewing Co. partnered with USF's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting USF, St. Petersburg and the art of brewing.

February 9, 2026Research and Innovation

High-touch or high-tech: Industry pros love AI concierges, but hotel guests crave a human connection, USF study finds

The study is one of the first to examine both perspectives, from both industry practitioners and hotel guests, on advanced conversational AI systems in lodging.

February 9, 2026Business News, Research and Innovation

A winning strategy: USF鈥檚 Vinik team scores top-shelf finish in statewide NHL innovation competition

The statewide competition was created to inspire university and college students to develop scalable and impactful solutions that foster the growth of hockey throughout 91社区.

February 4, 2026Business News, Honors and Awards

A recent collaboration with Mastry's Brewing produced the St. Pete Pilsner with artwork also designed by USF students. It鈥檚 currently available at Mastry鈥檚 tasting room in St. Pete Beach.

January 29, 2026Business News

A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry鈥檚 Brewing, a portion of proceeds supports USF鈥檚 Brewing Arts program.

January 28, 2026Research and Innovation

Mastry's Brewing, a St. Pete brewery, has developed a new beer, the St. Pete Pilsner, to raise funds and awareness for the USF brewery arts program. The USF-themed beer features a student-designed label that highlights USF.

January 28, 2026Entrepreneurship

The crisp and smooth beer, brewed by USF alumni, features a student-designed label that highlights the university, St. Petersburg and the art of brewing.

January 24, 2026Research and Innovation

A first for USF: A beer brewed by USF alumni, featuring a student-designed label, is now available to the public. Sold at Mastry鈥檚 Brewing, a portion of proceeds supports USF鈥檚 Brewing Arts program.

January 22, 2026Business News

The Tampa Bay Rays could be one step closer to moving from St. Petersburg to Tampa, with a potential new stadium location just feet from Steinbrenner Field.

January 15, 2026Research and Innovation

Seden Dogan, a faculty member in the School of Hospitality and Sport Management, shared her insights on AI and travel planning.

December 30, 2025Research and Innovation

Ever heard of a mayonnaise-themed bowl game? Or a gridiron celebration of a toaster pastry? These days, the college football postseason is about a lot more than touchdowns and tackles.

December 12, 2025Research and Innovation