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USF faculty secure $1.2M NSF grant to advance quantum-secure, AI-enabled wireless networks
Wireless connectivity now underpins almost every part of daily life – which is why USF researchers say future quantum-resistant and AI-enabled security technology is needed to protect the future generation of networks.
September 4, 2026Business News, Research and Innovation
Leading in the GenAI era: Muma College of Business launches two new AI in business graduate programs
Specializing in digital transformation and enterprise integration, the suite of master's degree programs are in response to the evolution of AI, as it shifts from traditional AI to generative AI to agentic AI.
August 13, 2026Business News
Tripartite Reactions to Emotions theory explains how emotional posts and reviews influence perceptions of products, judgments of their authors and readers’ own feelings
August 11, 2026Research and Innovation
New theory maps how emotional online content shapes everyday decisions, says USF researcher
The Tripartite Reactions to Emotions theory gives researchers, platform designers, marketers, and policymakers a shared language in the digital age and a roadmap for understanding how emotional content spreads influence online.
July 17, 2026Business News, Research and Innovation
A groundbreaking research initiative in Tampa Bay will help determine if artificial intelligence, often considered a great equalizer, is mitigating racial and economic gaps or widening entrepreneurial divides.
June 16, 2026Entrepreneurship, Research and Innovation
A recent study shows the job market in Tampa and St. Petersburg to be one of the fastest growing in the nation.
June 7, 2026Research and Innovation
USF invests $1.7 million in 60 faculty across 12 colleges to foster research innovation, collaboration and impact - USF Research
The newly formed Council on Research, Scholarship and Creative Activity oversaw six internal award competitions. Collectively, these programs represent a $1.7 million investment supporting 60 principal investigators across 12 colleges.
May 21, 2026Research and Innovation
Achieving GPA perfection: Muma students named King O’Neal Scholars
Aside from their perfect academic records, they shared their stories of resiliency, achievement, and what made their time at USF so special.
May 7, 2026Business News, Honors and Awards
When an empathetic chatbot can make things worse
After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.
Online reviews: Repetition matters more than reading it closely
Most of us assume we carefully weigh online reviews before making a purchase. New research suggests something simpler — and more powerful — is at work: repetition.
