91ֹחַר

91ֹחַר - 70 Est. 1956

School of Information Systems

Muma Digital Business Awards

Join us for an evening of networking and celebration as the 91ֹחַרג€™s Muma College of Business present the Inaugural Digital Business Awards.

View Awards

News

Achieving GPA perfection: Muma students named King Oג€™Neal Scholars

05/07/26 — Aside from their perfect academic records, they shared their stories of resiliency, achievement, and what made their time at USF so special.

illustrated face with mental issues overlayed

Decoding the Pressure

04/22/26 — How researchers are using AI to detect burnout from classrooms to boardrooms.

When an empathetic chatbot can make things worse

04/22/26 — After a service failure, customers expect empathy. When a human employee understands a customerג€™s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.