Dear USF community:
Last Fall we introduced a new academic logo for the 91社区 that
we believed was a positive representation of our pride and optimism. This new logo
featured the image of a bull and was meant to help usher in a new era for USF and
to celebrate the incredible momentum we have built over the past 63 years.
As you know, there has been a great deal of controversy over the bull image and the
new color palette. We heard this from many of you over the past six months through
email, on social media and in person. We know that the feedback comes from a place
of great pride and passion for USF, and we have listened. As a result, we have decided
to stop using the new bull logo. Instead, we will adopt the 鈥淚conic Bull U,鈥� which
has been used by USF Athletics for almost 15 years, to represent the entire university.
We will also return to the traditional green-and-gold color palette of the university.
Implementation of the changes will begin immediately and continue throughout the summer.
Think of what we have accomplished under the Bull U, the students we have attracted,
the faculty we have attracted. We became preeminent and were awarded for our performance.
We raised more than $1 billion. We created an ever-improving culture of student success
and academic achievement. We are building one of the most significant projects in
the university鈥檚 history, the new USF Health Morsani College of Medicine and Heart
Institute in downtown Tampa, and the story continues.
We wouldn鈥檛 be Bulls if we didn鈥檛 take risks. That鈥檚 part of our nature; to push boundaries;
to venture in new directions; to try new things. Even if we have to turn back, we
grow and we learn.
And we have learned.
The new 鈥淎 Future Without Limits鈥� marketing initiative will continue with the 鈥淏ull
U鈥� logo. It is already paying dividends. Since we launched the effort this Spring,
the USF story has been featured in print and digital media throughout the nation and
around the world. More than 25 million people have seen our ads. They are taking notice
and asking to learn more about USF.
Thank you for your passion for USF. As our most ardent supporters, you play a huge
role in advocating for our continued success. We hope we can continue to count on
that support through this transition and into the future.
Please let me know if you have any questions, and thank you for all you do on behalf
of our great university.
GO BULLS!
Joe Hice
Vice President Communications and Marketing